Sponsorship is a core part of the Jameson brand strategy. The chosen sponsorship to communicate the brand values and personality of Jameson is film. This is activated on many different levels globally and platforms range from a partnership with the Tribecca and Cannes film festivals to bespoke awards at other high profile film festivals around the world.
The Belfast Film Festival in association with Jameson
The Film festival enters its 8th year, with Jameson as title sponsor for the 2nd year. The event ran from 10th - 19th April 2008 with over 100 events in 10 venues around Belfast. Cinema goers were treated to complimentary Jameson & Ginger before the screenings. The festival continues to grow year on year, with box office revenue increasing by 50% on the 2007 figure. Unique users to the website increased by 11% and the festival audience increased by 25% on the 2007 figure.
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