Dillon Bass and Sponsorship

At Dillon Bass sponsorship forms an important part of the marketing mix for all our brands. It provides an effective mechanism for communicating with our consumers and allows us to talk to them and engage with them in an informal way about their passions and the aspects of their lifestyles which truly interest them.

Our range of sponsorships is equally as diverse as the range of brands we own. From the Belfast Film Festival in association with Jameson and the Powers Whiskey Ulster Grand National to the Belfast Fashion Week in association with West Coast Cooler.