"We fully recognise our responsibility to society and the environment. This recognition is central to our drive for competitiveness – our ability to compete depends on it. Responsible production and consumption are central drivers of our business. Minimising our environmental impact and maximising our potential contribution to society are central to our strategic planning for business growth. We welcome the Origin Green sustainability development programme and are an early participant in the initiative to lead and contribute to a sustainable food and drink industry in Ireland"
Anna Malmhake , CEO and Chairman Irish Distillers Pernod Ricard
We believe to really succeed and achieve excellence in our business it is essential to have a thoughtful and integrated approach to sustainability. This is why we are one of the founding participants of the Bord Bia Origin Green initiative - an ongoing voluntary sustainability development programme that will demonstrate the commitment of Irish food and drink manufacturers to operating sustainably.
In fact, sustainability has always been a part of Irish Distillers Pernod Ricard's DNA. The original Midleton Distillery (now a Heritage Centre) was sited in 1825 in an area abundant with its two key raw materials (located beside the Dungourney River in Midleton and in the heart of the Munster cereal growing region). Some 187 years later and with the current Distillery expansion programme, approximately 20% of the €100 million investment is directly related to improving sustainability, through reduced environmental impact (e.g. increased energy and water efficiency) and improved risk management.
Some examples of projects supporting our vision for sustainability are briefly outlined below.
- Midleton Distillery sources all its barley and malt (in excess of 30,000 tonnes annually) in Ireland and it subscribes to the Irish Grain Assurance Scheme (IGAS). The aim of the scheme is to establish minimum standards of environmental protection, hygiene and safety for the growing, handling, storage and transportation of grain.
- We have redesigned one of our key Jameson bottles and this has resulted in a 30% reduction in weight. This has also realized a saving in excess of 435 tonnes of glass.
- 98% of all packaging waste from our bottling plant in Dublin is recycled. Just one of the outcomes of this is that 420 trees have been saved from been just down in 2012 alone.
- We are also committed to continuous employee education by means of both induction and refresher environmental awareness programs.
- Irish Distillers are proud to be a founder member of Repak and have won both their Best Packaging Prevention Initiative in 2009 and Best Member Award in 2010.