Introduction

Powers Gold Label is one of the great Irish Whiskeys, representing the best of Irish quality, tradition and character.

With over 2.5 million bottles sold each year, Powers Gold Label is one of Ireland’s best loved whiskeys and indeed spirit brands.

So much so that in every pub and off-license in Ireland, you will always find a bottle of Powers Gold Label.

History

James Power founded his distillery in 1791 at John’s Lane in Dublin. His son, Sir John Power, expanded the business greatly in the 1800’s and alongside John Jameson, established the worldwide reputation of Dublin whiskey.

Powers is a great example of how tradition and craftmanship can meet innovation. While staying true to its traditional style of Irish pot still whiskey, Powers found new ways to bring the best to its customers. Powers was the first whiskey distiller to practice the art of bottling their own whiskey. This was to ensure consistent quality up to that time whiskey was sold in cask to Whiskey Bonders. The distillery bottled brand was called Power’s Gold Label to distinguish it from Powers White label which was the bonders’ brand.

The Distillery was also the first to introduce the miniature bottle, which was soon christened the “Baby Power” and is still going strong today.

How to enjoy the brand

Powers can be enjoyed in a number of ways. But we recommend the following:

Savour It: A little drop of water or some ice releases the natural flavour of the pure pot still whiskey. Enjoy spicy creaminess, a full flavoured finish with a touch of fruit and honey.

Mix It: As a refreshing alternative, enjoy Powers with 7-Up or white lemonade. The marriage of a full bodied Irish whiskey with the sweet refreshment of white lemonade works really well and is a great long drink.

Heat It: A Hot Powers Whiskey, the perfect cold weather drink. While not strictly a cure for the common cold, there is something very soothing in the warm, sweet & spicy taste of a Hot Powers Whiskey.

Indulge: The Powers Irish Coffee is a great indulgence and makes for a wonderful end to a meal. A flavoursome full bodied whiskey meets rich coffee and sugar to create a delightful hot drink. Finished with a layer of fresh dairy cream, this is one to of the classic drinks of all time.